VPBank Communication, Production Youtube What we did Brand strategy Brand identity design Brand communication Video production Key visual production Story The first ever financial brand for a progressive generation Challenge Vietnam’s middle class has been growing and become the most […]
VPBank Production Facebook-f What we did Brand strategy Brand experience design Brand identity Branch design Brand strategy Brand experience design Brand identity Branch design Challenge Digital bank market in Vietnam is growing significantly. Banks are running continuously on launching new […]
VinFast Production Facebook-f What we did Brand visual concept Brand guideline development Brand identity design Challenge How VinFast prepare to enter a new era of smart electric vehicles Challenge The brand image of VinFast had not reflected the smart electric […]
KBank Vietnam Consulting, Communication, Production Youtube What we did Communications Strategy IMC Campaign Execution: MV, Bumper ads, KVs, AOC, etc. Challenge A disruptive challenger in saturated banking communications Challenge Amidst the current banking industry’s saturation and intense competition in terms […]
VinFast Consulting, Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Story How to launch a product that can become the top of mind E-Scooter in Vietnam Challenge VinFast introduces their new […]
OneHousing Communication, Production Facebook-f What we did Communication Strategy Social Camp Planning KV and Social Creative Asset Production Challenge One-stop-shop for all your real estate needs Challenge OneHousing has just launched into the market in recent years in the context […]
VAS Communication, Production Youtube What we did Brand Communication Digital Plan Video Production Story Make the betterment of each student great to inspire them be the best version they can be. Challenge While VAS has maintained its status as the […]
SUNHOUSE Consulting, Communication, Production Youtube What we did Brand communication Creative idea for TVC Video production Story The way SUNHOUSE presents in every Vietnamese kitchen as the indispensable modern assistant of any housewives. Challenge Following the rapid techonological trend of […]
Vua Nệm Production Youtube What we did TVC Vua Nệm – to sing adults to sleep Story Accompanying Vua Nem for a good-sleeping Vietnam Challenge Despite 14 years of presence in the market, dua Nệm’s growth rate in terms of […]
Nutrilite Consulting, Production Youtube What we did Creative strategy KV & TVC Story Gói trọn thiên nhiên, sống khỏe chủ động Challenge Nutrilite is the leading brand in the market of plant-based food supplement but it accounts for a small […]
/ pencil group · vietnam
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
/ brands we’ve grown alongside
