Pencil Group – never run out of ink

hello@pencil.vn
(+84) 938 638 160

SUNHOUSE

Consulting, Communication, Production

Youtube

What we did

  • Brand communication
  • Creative idea for TVC
  • Video production
SUNHOUSE

Story

The way SUNHOUSE presents in every Vietnamese kitchen as the indispensable modern assistant of any housewives.

Challenge

Following the rapid techonological trend of the industry, SUNHOUSE needs to update themselves from providing simple kitchenware to focusing on high-tech products. However, these new, modern product lines haven’t printed a deep impression in SUNHOUSE consumer’s mind yet.

Solution

Renew SUNHOUSE image by a whole new fascinating TVC (based on TVC “Nhà là Bếp 2017”) with eye-pleasing visualization of SUNHOUSE hightech strategic product line and catchy melody which delivers its key message.

Through this TVC, we firmly emphasized SUNHOUSE’s positioning as the top provider of function-optimal curlinary product for every kitchen and increased SUNHOUSE’s new modern product line awareness.

link video
SUNHOUSE
SUNHOUSE

/ pencil group · vietnam

where
culture
drives
growth
for brands &
economies.

Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.

see the work ↗ our capabilities →
Liberty

/ what pencil group does

we are a cultural marketing collective — eight practices that turn Vietnam's cultural depth into brand growth, economic value, and experiences people remember.

/ capabilities

eight practices.
one collective.

From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.

/ 01↗

creative & strategy

Brand consulting, IMC and social media that move culture.

Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗

influence & production

From expert influence to AI-powered content at scale.

WowU Influence: influencer marketing specialists.

/ selected work

what we've built.

all case studies →
/ localis - vietnam tourism

A cultural travel platform redefining how people explore Vietnam.

/ culture · dining · experience

Where Vietnamese culinary heritage meets destination dining.

/ influence · social · scale

Building Vietnam's most trusted influencer marketing ecosystem.

/ ai · production

AI-powered production that scales craft, not just content.

/ brands we’ve grown alongside

vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes