Story
Gói trọn thiên nhiên, sống khỏe chủ động
Challenge
Nutrilite is the leading brand in the market of plant-based food supplement but it accounts for a small share of the market, and grows inconsiderably in the market of Vitamins and Dietary Supplement in Vietnam.
The brand name is not yet popular.
The price is high but there is no particular commitment regarding the product’s effectiveness, making it challenging for sales team to sell.
Solution
With the purpose of building awareness of Nutrilite as the number one brand regarding active healthcare.
Increase the consideration of Nutrilite plant-based food supplement via introducing the product’s advantages, lower the boundary and increase target customers’ purchase motivation. Increase brand awareness and consideration via communicating that Nutrilite is the leading plant-based food supplement, thanks to the combination of science’s and nature’s essence.
