Pencil Group – never run out of ink

hello@pencil.vn
(+84) 938 638 160

get to know a bit
more about pencil creative

we assemble a multidisciplinary team
agency with a passion
to breathe life into innovative ideas

Pencil Creative blurs the lines between traditional and new media, between advertising world and the outside world. Our diverse team of strategists, creatives, artists, and technologists,etc. collaborates to bring our innovative ideas to life. Pencil Creative provides services encompassing brand strategy consultation, integrated marketing communications, and creative production.

we decipher culture for brand-audience bonds

see our works

/ pencil group · vietnam

where
culture
drives
growth
for brands &
economies.

Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.

see the work ↗ our capabilities →
Liberty

/ what pencil group does

we are a cultural marketing collective — eight practices that turn Vietnam's cultural depth into brand growth, economic value, and experiences people remember.

/ capabilities

eight practices.
one collective.

From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.

/ 01↗

creative & strategy

Brand consulting, IMC and social media that move culture.

Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗

influence & production

From expert influence to AI-powered content at scale.

WowU Influence: influencer marketing specialists.

/ selected work

what we've built.

all case studies →
/ localis - vietnam tourism

A cultural travel platform redefining how people explore Vietnam.

/ culture · dining · experience

Where Vietnamese culinary heritage meets destination dining.

/ influence · social · scale

Building Vietnam's most trusted influencer marketing ecosystem.

/ ai · production

AI-powered production that scales craft, not just content.

/ brands we’ve grown alongside

vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes