MetaFresh Communication, Production Facebook-f What we did Communication strategy & creative concept TVC creation & production Created social post to spread out brand’s promotion Created illustration album to enhance branding Story Chơi vui lớn khỏe Challenge Meta Fresh is very […]
Trà xanh không độ Communication, Production Vimeo What we did Communication strategy & creative concept TVC creative + production Story International day of house cleansing Challenge Tet advertising in recent years sees the rise of the RTD tea brands, matching […]
Budweiser Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Integrated communication plan Story Tết kết nối dẫn lối ta chinh phục Challenge Covid-19 had slowed down our growth trajectory. But with […]
Sa Giang Rebranding Facebook-f What we did Develop a new brand proposition and brand identity design new packaging for rice and noodle products revamp logo and develop logo guideline build a new communication plan from 2022 to 2023, approaching the […]
/ pencil group · vietnam
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
/ brands we’ve grown alongside
