Pencil Group – never run out of ink

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/ pencil group · vietnam

where
culture
drives
growth
for brands &
economies.

Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.

see the work ↗ our capabilities →
Liberty

/ what pencil group does

we are a cultural marketing collective — eight practices that turn Vietnam's cultural depth into brand growth, economic value, and experiences people remember.

/ capabilities

eight practices.
one collective.

From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.

/ 01↗

creative & strategy

Brand consulting, IMC and social media that move culture.

Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗

influence & production

From expert influence to AI-powered content at scale.

WowU Influence: influencer marketing specialists.

/ selected work

what we've built.

all case studies →
/ localis - vietnam tourism

A cultural travel platform redefining how people explore Vietnam.

/ culture · dining · experience

Where Vietnamese culinary heritage meets destination dining.

/ influence · social · scale

Building Vietnam's most trusted influencer marketing ecosystem.

/ ai · production

AI-powered production that scales craft, not just content.

/ brands we’ve grown alongside

vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes