KBank Vietnam Consulting, Communication, Production Youtube What we did Communications Strategy IMC Campaign Execution: MV, Bumper ads, KVs, AOC, etc. Challenge A disruptive challenger in saturated banking communications Challenge Amidst the current banking industry’s saturation and intense competition in terms […]
VinFast Consulting, Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Story How to launch a product that can become the top of mind E-Scooter in Vietnam Challenge VinFast introduces their new […]
SUNHOUSE Consulting, Communication, Production Youtube What we did Brand communication Creative idea for TVC Video production Story The way SUNHOUSE presents in every Vietnamese kitchen as the indispensable modern assistant of any housewives. Challenge Following the rapid techonological trend of […]
Nutrilite Consulting, Production Youtube What we did Creative strategy KV & TVC Story Gói trọn thiên nhiên, sống khỏe chủ động Challenge Nutrilite is the leading brand in the market of plant-based food supplement but it accounts for a small […]
Budweiser Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Integrated communication plan Story Tết kết nối dẫn lối ta chinh phục Challenge Covid-19 had slowed down our growth trajectory. But with […]
/ pencil group · vietnam
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
/ brands we’ve grown alongside
