VPBank Communication, Production Youtube What we did Brand strategy Brand identity design Brand communication Video production Key visual production Story The first ever financial brand for a progressive generation Challenge Vietnam’s middle class has been growing and become the most […]
KBank Vietnam Consulting, Communication, Production Youtube What we did Communications Strategy IMC Campaign Execution: MV, Bumper ads, KVs, AOC, etc. Challenge A disruptive challenger in saturated banking communications Challenge Amidst the current banking industry’s saturation and intense competition in terms […]
VinFast Consulting, Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Story How to launch a product that can become the top of mind E-Scooter in Vietnam Challenge VinFast introduces their new […]
OneHousing Communication, Production Facebook-f What we did Communication Strategy Social Camp Planning KV and Social Creative Asset Production Challenge One-stop-shop for all your real estate needs Challenge OneHousing has just launched into the market in recent years in the context […]
VAS Communication, Production Youtube What we did Brand Communication Digital Plan Video Production Story Make the betterment of each student great to inspire them be the best version they can be. Challenge While VAS has maintained its status as the […]
SUNHOUSE Consulting, Communication, Production Youtube What we did Brand communication Creative idea for TVC Video production Story The way SUNHOUSE presents in every Vietnamese kitchen as the indispensable modern assistant of any housewives. Challenge Following the rapid techonological trend of […]
MetaFresh Communication, Production Facebook-f What we did Communication strategy & creative concept TVC creation & production Created social post to spread out brand’s promotion Created illustration album to enhance branding Story Chơi vui lớn khỏe Challenge Meta Fresh is very […]
Trà xanh không độ Communication, Production Vimeo What we did Communication strategy & creative concept TVC creative + production Story International day of house cleansing Challenge Tet advertising in recent years sees the rise of the RTD tea brands, matching […]
Budweiser Communication, Production Youtube What we did Communication strategy & creative concept TVC & KV creative + production Integrated communication plan Story Tết kết nối dẫn lối ta chinh phục Challenge Covid-19 had slowed down our growth trajectory. But with […]
Vietcombank Communication Facebook-f What we did TVC creative idea Story 60 years of a proud symphony Challenge For the 60th anniversary, the Joint Stock Commercial Bank for Foreign Trade of Vietnam wishes to tell the story of its proud heritage […]
/ pencil group · vietnam
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
/ brands we’ve grown alongside
