Sa Giang Rebranding Facebook-f What we did Develop a new brand proposition and brand identity design new packaging for rice and noodle products revamp logo and develop logo guideline build a new communication plan from 2022 to 2023, approaching the […]
BIDV Communication Youtube What we did Communication strategy & creative concept TVC creative idea Brand launching idea Social plan PR plan Story Empower your boundless achievement Challenge In customers’ opinion, a premium banking service only focuses on factors like experiencing […]
/ pencil group · vietnam
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
/ brands we’ve grown alongside
