Bảo yêu mình, nhưng chê mình mập Rùi bảo thương mình, nhưng ngày nào cũng kêu mình ăn pate tốn tiền của nó Lại còn bảo cưng mình, nhưng mà suốt ngày doạ cho mình đi tại mình béo quá […]
Pencil Group – never run out of ink
/ pencil group · vietnam
where
culture
drives
growth
for brands &
economies.
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
eight practices.
one collective.
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
/ 01↗
creative & strategy
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗
influence & production
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
what we've built.
A cultural travel platform redefining how people explore Vietnam.
Where Vietnamese culinary heritage meets destination dining.
Building Vietnam's most trusted influencer marketing ecosystem.
AI-powered production that scales craft, not just content.
/ brands we’ve grown alongside
vinamilk vinfast vinhomes vpbank
vietcombank bidv masterise homes
vinamilk vinfast vinhomes vpbank
vietcombank bidv masterise homes