Pencil Group – never run out of ink
/ pencil group · vietnam
where
culture
drives
growth
for brands &
economies.
Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.
/ capabilities
eight practices.
one collective.
From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.
/ 01↗
creative & strategy
Brand consulting, IMC and social media that move culture.
Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗
influence & production
From expert influence to AI-powered content at scale.
WowU Influence: influencer marketing specialists.
/ selected work
what we've built.
A cultural travel platform redefining how people explore Vietnam.
Where Vietnamese culinary heritage meets destination dining.
Building Vietnam's most trusted influencer marketing ecosystem.
AI-powered production that scales craft, not just content.
/ brands we’ve grown alongside
vinamilk vinfast vinhomes vpbank
vietcombank bidv masterise homes
vinamilk vinfast vinhomes vpbank
vietcombank bidv masterise homes