KBank Vietnam
Consulting, Communication, Production
What we did
- Communications Strategy
- IMC Campaign Execution:
- MV, Bumper ads, KVs, AOC, etc.
Challenge
A disruptive challenger in saturated banking communications
Challenge
Amidst the current banking industry’s saturation and intense competition in terms of products and communication, KBank faces numerous obstacles in its attempt to generate interest among consumers, as well as establish a reputation as a reliable financial institution.
Solution
Merge the simple word “Kay” with the Vietnamese pronunciation of the brand name (Kay-bank) to create the clever and easily-remembered phrase “Kay Kay KBank.” This interestingly phrase is consistently used in every creative assets, from key visuals, bumper ads series,… to state the brand’s role as a world financial expert that assists users in solving their financial problems with ease and confidence.
