Pencil Group – never run out of ink

hello@pencil.vn
(+84) 938 638 160

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about Eraser Group

The name says it all.
Eraser Group is born as a competitor of our own – Pencil Group. We are here to challenge the norm – the practice that many times we subconsciously follow without even questioning.

We challenge ourselves
We defy the norm
We rebel prejudice
We confront fears
We fight complacency
We are Eraser by Pencil.

Eraser Group is in a parallel world with Pencil Group, where young people truly take the lead and the experienced generation join to support.

We are diverse by age, talent, and skill sets.
We are united by a single mission to erase.

No matter if it’s a 19-year-old boy who drops out from university, or a 37-year-old father of two daughters, anyone in Eraser can raise up their point of view, initiating a seed for change.

meet eraser team

explore our hub for insights, knowledge, and reports

thinking

/ pencil group · vietnam

where
culture
drives
growth
for brands &
economies.

Vietnam's cultural marketing collective — eight practices spanning creative, influence, experience, production, travel, dining, research and venture building. We don't just market culture. We build with it.

see the work ↗ our capabilities →
Liberty

/ what pencil group does

we are a cultural marketing collective — eight practices that turn Vietnam's cultural depth into brand growth, economic value, and experiences people remember.

/ capabilities

eight practices.
one collective.

From brand strategy to influencer marketing, from AI production to cultural dining... our collective covers the full spectrum of how culture creates economic value.

/ 01↗

creative & strategy

Brand consulting, IMC and social media that move culture.

Pencil Creative: full-service creative agency. Behalf Studio: brand experience design.
/ 02↗

influence & production

From expert influence to AI-powered content at scale.

WowU Influence: influencer marketing specialists.

/ selected work

what we've built.

all case studies →
/ localis - vietnam tourism

A cultural travel platform redefining how people explore Vietnam.

/ culture · dining · experience

Where Vietnamese culinary heritage meets destination dining.

/ influence · social · scale

Building Vietnam's most trusted influencer marketing ecosystem.

/ ai · production

AI-powered production that scales craft, not just content.

/ brands we’ve grown alongside

vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes vinamilk vinfast vinhomes vpbank vietcombank bidv masterise homes